STYLE BY SCARLE

The Style by Scarle logo was inspired by the elegance of classic European typography and the refined aesthetic of Barcelona’s fashion culture. The overlapping “S” monogram reflects both individuality and unity, symbolizing the balance between personal authenticity and shared style. Its form draws from timeless serif typefaces such as Playfair, Austin, and Times New Roman, reinterpreted to achieve a unique structure that conveys strength, sophistication, and a parallelism in classicism and readability.

This concept aligns with the brand’s personality under the “Magician” archetype, representing transformation, elegance, and confidence. Just as the brand’s method Aterrizando tu Imagen helps women land softly into their authentic style, the logo was designed to embody exclusivity and timeless sophistication while remaining approachable and versatile.​​​​​​​