C-CURE

The visual identity for C-CURE was developed for AXA Group as part of an international internal branding initiative focused on innovation, digital organization, and operational efficiency. The platform was created to support the company’s internal management of sales activities and service performance across multiple international divisions, requiring an identity capable of communicating precision, security, connectivity, and technological reliability.

The logo proposal was conceived through a minimalist and contemporary approach, balancing corporate professionalism with a modern digital aesthetic aligned with AXA Group’s global visual standards. Geometric structures, clean typography, and strategic visual balance were carefully developed to ensure adaptability across digital platforms, internal applications, interfaces, presentations, and corporate communications.

The project gained special recognition after being selected as the winning proposal among hundreds of submissions presented throughout Europe during the 2021 international design competition. Notably, I was the only designer participating remotely from the United States, competing alongside creatives and agencies across multiple European countries.

The final identity was designed to function not only as a logo, but as a scalable visual system capable of integrating seamlessly into AXA Group’s international digital ecosystem while maintaining clarity, recognition, and long-term usability across evolving internal technologies and workflows.